🔧 Built by the Daughter of a Master Plumber & Wife of a Septic Installer Paying an agency $2,000–$3,500/mo for spam calls? Request a Free Site Audit →
HS
Home Service Web Design & SEO
Hand-Coded in VS Code • Deployed on Netlify Edge • AI & GEO Ready

Stop Paying Big Agencies $3,500/Month for Spam Calls.

My parents own a family plumbing company. A big SEO firm charged them $3,500 a month for a slow, cookie-cutter site that produced zero real jobs. I took over their website, custom-coded it from scratch, and beat 12 months of that agency's results in just 3 months.

99–100
Google PageSpeed Score
3 Months
To Beat 12 Mos of Agency SEO
$35,000+
Saved Per Year vs. Big Firms
Real Trade Family Math

What Your Marketing Dollar Actually Buys

Typical "Contractor Agency" $3,500 / mo
  • ❌ Slow, bloated WordPress template shared with 500 other plumbers
  • ❌ Robocalls, solicitor spam, and fake "lead" reports
  • ❌ Account managers who don't know PEX-A from a leach field
  • ❌ Holds your domain and website hostage if you ever cancel
Home Service Web Design $295 – $850 / mo
  • ✅ 100% Hand-Coded in VS Code: Loads in 0.4s on Netlify's global edge
  • ✅ Obsessive Technical SEO: Full JSON-LD Schema + `llms.txt` for AI Search
  • ✅ Hyper-Local City Hubs & Calculators: Built to capture high-ticket jobs
  • ✅ Direct Builder Access: You talk directly to me—never a junior sales rep
Why I Started This Business

I Watched a Big SEO Firm Bleed My Parents' Plumbing Company for $3,500 a Month.

"My dad is a Master Plumber with over 30 years in the trenches, and my mom and dad run our small family plumbing business (Just Plumbing, Inc.). My husband owns and operates our family septic company (AB Septic)."

Not long ago, my parents were paying a large web design and SEO optimization company $3,500 every single month ($42,000 a year!). That agency promised them the world. You know what my parents actually got at the end of the day for $3,500 a month? Spam calls, telemarketers, and no real money.

The agency had slapped together a generic, cookie-cutter website and didn't have an ounce of genuine interest in my parents, their trade, or whether their trucks were actually rolling.

I couldn't stomach watching them throw away $3,500 a month anymore. I stepped in and took the project over to help them eliminate that massive monthly bill—and of course, because I'm their daughter, I built and optimized their entire website for free.

The Result? 3 Months Beat 12 Months.

I obsessed over every single line of code in VS Code. I built out 28 hyper-local Denver Metro city pages, engineered an interactive repipe cost calculator, wrote deep technical Schema markup showing my dad's Master Plumber license, and eliminated the spam forms. Within just 3 months, my parents had more real, high-ticket plumbing jobs coming through their website than they had in 12 full months with the $3,500/month firm.

I am doing this strictly from that core. I'm an obsessive perfectionist when it comes to code, speed, and SEO—because I know that behind every home service website is a family working their tails off. You deserve a world-class website that actually makes your phone ring with profitable jobs, without getting fleeced by a corporate agency.

Don't Take My Word For It — Inspect The Code Yourself

Our Family's Live Production Websites

Click either site below. Test how fast they load on your phone, inspect the custom calculators, and see how we engineer authority for real trade businesses.

My Parents' Plumbing Company Saved $42,000/yr in Agency Fees

Just Plumbing, Inc. — Denver Repipe Specialists

Owned by Master Plumber Bill Clark (#MP.00600120) & Shelly Clark. Replaced a $3,500/mo agency disaster with a custom static lead engine.

  • ✓ Custom Interactive JS Repipe Calculator: Pre-qualifies homeowners by sq. ft., bathroom count, foundation type, and pipe material (Uponor PEX-A vs. Type L Copper).
  • ✓ 28 Hyper-Local City Pages & 7 Neighborhood Case Studies: Captures high-intent searches for Polybutylene, Galvanized Steel, and Kitec repiping across Greater Denver.
  • ✓ Full E-E-A-T Credential Schema: Directly links Colorado DORA Master Plumber & Contractor licenses inside Google's Knowledge Graph.
Live on Netlify Edge Visit justplumbinginc.com →
My Husband's Septic Business 5.0★ Google Rating • 6 Counties

AB Septic — Colorado OWTS & Drain Field Experts

Owned by Master Installer Austin Bitz (CO Licensed OWTS Installer #C10002733 & NAWT Certified Inspector). Engineered to dominate high-ticket acreage installs and real estate inspections.

  • ✓ 50+ Town & 6-County Geographic Matrix: Dedicated local landing pages across Weld, Boulder, Larimer, Adams, Jefferson, and Arapahoe Counties.
  • ✓ Deferred Mobile Analytics & High-Priority WebP Preload: Custom script delays tracking overhead until user interaction for instant mobile loading in rural service areas.
  • ✓ 9-Article Septic Learning Hub + FAQ Schema: Captures homeowners searching urgent symptoms like "squishy grass over leach field" or "septic alarm going off."
Live on Netlify Edge Visit absepticco.com →
Obsessive Engineering Under The Hood

Why My Hand-Coded Sites Outrank $3,500/Mo Agency Templates

01. Pure VS Code HTML/JS

Zero bloated WordPress themes or vulnerable plugins. Every line is hand-written for sub-second speed and 99–100 Core Web Vitals.

02. Deep JSON-LD Schema

We hardcode your state contractor licenses, service catalog, geo-coordinates, and FAQs directly into Google's structured data graph.

03. `llms.txt` AI Search (GEO)

When homeowners ask ChatGPT, Siri, or Google AI Overviews for the best plumber or septic pro in town, our custom `llms.txt` feeds AI your exact credentials.

04. Netlify Global Edge

Enterprise SSL security headers, native honeypot spam filtering so robocalls never hit your phone, and 99.99% uptime.

Honest, Mid-Market Pricing For Serious Trades

Obsessive Quality Without the $3,500/Month Ripoff

Because I hand-code and obsessively tweak every single client site myself, I only take on a select number of contractors. One extra repipe, HVAC install, or septic job pays for your entire year.

Lowest Monthly Overhead

The "Hybrid Ownership" Plan

Best for established contractors who prefer to invest in their custom build upfront and lock in our lowest month-to-month management rate.

$295 / month
+ $2,400 One-Time Custom Build Fee (Month-to-Month)
  • ✓ Up to 8 Custom Hand-Coded Pages (Home, About, Core Services, Reviews, Contact)
  • ✓ 100% Custom VS Code Build (Zero WordPress bloat)
  • ✓ Complete JSON-LD Schema Graph & `llms.txt` AI Search file
  • ✓ Netlify Global Edge Hosting & automated SSL security
  • ✓ Spam-Filtered Lead Routing straight to your phone/email
  • ✓ Unlimited Text, Photo & Pricing Updates handled for you
Claim Hybrid Plan
Most Popular • $0 Upfront
Complete Turnkey Growth

The "Zero-Down Partner" Plan

Keep your cash in your trucks and crew. I custom-engineer your entire site for $0 upfront and continuously tweak your SEO to dominate local search.

$550 / month
$0 Upfront Setup • 12-Month Partnership
  • ✓ Everything in Hybrid, PLUS:
  • ✓ Up to 12 Custom Hand-Coded Pages
  • ✓ 6 Hyper-Local City or Service Pages engineered for local rankings
  • ✓ Ongoing Conversion & SEO Tweaking (title tags, schema refinements, speed tuning)
  • ✓ Case Study & Project Showcase Section with job photos
  • ✓ Priority Same-Week Updates whenever you add services or trucks
Start For $0 Down →
Multi-City & Calculator Build

The "Market Dominator" Plan

The exact multi-city authority architecture we built for Just Plumbing, Inc. and AB Septic—engineered to own an entire metro region.

$850 / month
+ $1,500 Custom Engineering Setup (6-Mo Min)
  • ✓ 25+ Custom Pages (Full Regional & Multi-County Authority Matrix)
  • ✓ 15 to 30 Dedicated City Landing Pages (like our 28-city Denver Plumbing & 6-county Septic builds)
  • ✓ Custom Interactive JavaScript Cost Calculator or Diagnostic Tool built for your trade
  • ✓ Monthly Content, Case Study & GEO Expansion
  • ✓ Competitor Exclusivity: I lock out your direct trade competitors in your primary service territory
Claim Your Territory
✅ Included in Every Plan: Custom VS Code HTML/CSS/JS build, Netlify global edge hosting, SSL security, `llms.txt` AI search optimization, JSON-LD Schema graph, spam-protected lead routing, and unlimited routine text/photo updates.
⚡ Transparent Add-Ons (Quoted Separately if Needed): Custom logo design from scratch, paid Google/Microsoft Ads management spend, or complex 3rd-party dispatch CRM API builds.
Straight Answers

Frequently Asked Questions

1. How can you charge $295–$850/month when big agencies charge $3,500/month?

When you pay a big agency $3,500/month, you are paying for their downtown office lease, commission-hungry cold callers, and layers of account managers. Because I work directly from home using an ultra-efficient VS Code + Netlify architecture, you pay strictly for obsessive, top-1% engineering and SEO that actually moves the needle.

2. Will you build a site for my direct competitor in the same town?

No. Big agencies happily take $3,500/month from five different plumbers in the exact same city and pit them against each other. When you partner with me on a Growth or Market Dominator plan, I protect your primary territory and trade niche.

3. What is `llms.txt` and why does my contracting business need it?

Homeowners aren't just using old-school Google anymore—they are asking ChatGPT, Perplexity, Siri, and Google AI Overviews: "Who is the most trusted repipe plumber or septic installer near me?" Every site I build includes a dedicated `llms.txt` AI brain file and structured Schema so AI search engines verify your licenses, read your pricing, and recommend your company first.

100% Free • Zero Pushy Sales Pitch

Request Your Free Website & SEO Audit

Send me your current website (or tell me about your business). I'll personally inspect your load speed, local rankings, and Schema markup and show you how you stack up against Just Plumbing and AB Septic.